Personally when i am designing a logo i always look at one major thing.

0 Simplicity: How fast will people be able to relate this logo to the meaning and the cause of event or company? This is the most essential part of the logo and probably the most important part. If a logo does not project the clear meaning of the item it is representing, it causes confusion and might not efficiently and fairly standup for it. This can be achieved by arranging different elements that makes up a logo i.e.  images, letters, icons, space, colors etc…Simplicity can be the easiest and hardest thing you can do in design because every time you start a new design, you want it to stand out.


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